Artículos relacionados a Marketing Research: Marketing Engineering Applications
Sinopsis
For undergraduate and graduate level marketing courses in Market Research, Marketing Management and New Product Development and Brand Strategy.
June 2004 update: This title is now available solely through the authors. Students may purchase it online at http://www.trafford.com/4dcgi/view-item?item=5338 Please make a note of this change since Prentice Hall will not be reprinting it or able to offer it once our current inventory is depleted.
Focusing on marketing analytics, this popular text moves beyond conceptual marketing toward marketing engineering―the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing software fundamentals. All of the software provided relates to the cases presented, yet is independent and can be used separately on other case-problems or on real problems.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For undergraduate and graduate level marketing courses in Market Research, Marketing Management and New Product Development and Brand Strategy. June 2004 update: This title is now available solely through the authors. Students may purchase it online at http://www.trafford.com/4dcgi/view-item?item=5338 Please make a note of this change since Prentice Hall will not be reprinting it or able to offer it once our current inventory is depleted. Focusing on marketing analytics, this popular text moves beyond conceptual marketing toward marketing engineering-the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing software fundamentals. All of the software provided relates to the cases presented, yet is independent and can be used separately on other case-problems or on real problems.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen de archivo
Marketing Research: Marketing Engineering Applications, Second Edition
Publicado por
Prentice Hall, 2002
ISBN 10: 0130084557
ISBN 13: 9780130084552
Antiguo o usado
Paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_333053385
Cantidad disponible: 1 disponibles