Effective Public Relations: United States Edition - Tapa blanda

Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.

 
9780130082008: Effective Public Relations: United States Edition
Tapa blanda
ISBN 10: 0130082007 ISBN 13: 9780130082008
Editorial: Pearson, 2005

Sinopsis

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0130082007
ISBN 13 
9780130082008
Encuadernación
Tapa blanda
Número de páginas
624
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9780135412114: Effective Public Relations: United States Edition

Edición Destacada

ISBN 10:  0135412110 ISBN 13:  9780135412114
Editorial: Pearson, 1999
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