Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line - Tapa blanda

Fritz, Mike

 
9780128006351: Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line
Tapa blanda
ISBN 10: 0128006358 ISBN 13: 9780128006351
Editorial: Morgan Kaufmann, 2015

Sinopsis

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be able to more effectively delight your customers, reduce costs, improve productivity ¾ and increase your bottom line. By mastering the use of these techniques, you'll gain meaningful insight and a powerful competitive advantage for your company-and yourself.

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Acerca de los autores

Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he’s helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Forrester, Rue La La, and Peoplefluent, among others. He holds a Masters in Science in Human Factors in Information Design from Bentley University.

Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the director of the Master of Science in Marketing Analytics (MSMA) program. He earned his S.B., S.M., and Ph.D. degrees from the Massachusetts Institute of Technology, Sloan School of Management. He has published several books, including Internet Marketing and Experimental Design, and won the Metcalf Award, a university-wide award for teaching excellence, and the John R. Russell award for excellence in executive teaching.

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Editorial
Morgan Kaufmann
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0128006358
ISBN 13 
9780128006351
Encuadernación
Tapa blanda
Número de páginas
396
Contacto del fabricante
no disponible
Persona responsable
no disponible