Budget Constraints and Optimization in Sponsored Search Auctions (Intelligent Systems) - Tapa dura

Yang, Yanwu; Zeng, Dajun; Wang, Feiyue

 
9780124114579: Budget Constraints and Optimization in Sponsored Search Auctions (Intelligent Systems)
Tapa dura
ISBN 10: 0124114571 ISBN 13: 9780124114579
Editorial: Academic Press, 2014

Sinopsis

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

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Acerca de los autores

Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.

Fei-Yue Wang is a State Specially Appointed Expert and Professor at the National University of Defense Technology and the Chinese Academy of Sciences. Currently Prof. Yang is the Editor-in Chief of the IEEE Intelligent Systems and IEEE transactions on Intelligent Transportation Systems. He is a fellow of IEEE, INCOSE, IFAC, ASME and AAAS.

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Editorial
Academic Press
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0124114571
ISBN 13 
9780124114579
Encuadernación
Tapa dura
Número de páginas
214
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
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sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Alemania

Otras ediciones populares con el mismo título

9780123970398: Budget constraints and optimization in sponsored search auctions

Edición Destacada

ISBN 10:  0123970393 ISBN 13:  9780123970398
Editorial: Academic Press Inc, 2013
Tapa dura