Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

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9780124046191: Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
Review:

".the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics. The book in turn will help you learn how to use Web Analytics data. All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio."--Actual Insights blog, October 26, 2013 "User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."--Reference & Research Book News, October 2013

From the Publisher:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders.

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1.

Beasley, Michael
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124046193 ISBN 13: 9780124046191
Nuevos Paperback Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Estado de conservación: New. 234 x 190 mm. Language: English . Brand New Book. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you ll find a quantitative approach for measuring a website s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. * Discover concrete information on how web analytics data support user research and user-centered design * Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need* Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Nº de ref. de la librería AA59780124046191

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2.

Beasley, Michael
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2014)
ISBN 10: 0124046193 ISBN 13: 9780124046191
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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[?]

Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2014. Paperback. Estado de conservación: New. 234 x 190 mm. Language: English . Brand New Book. Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you ll find a quantitative approach for measuring a website s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. * Discover concrete information on how web analytics data support user research and user-centered design * Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need* Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Nº de ref. de la librería AA59780124046191

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3.

Beasley, Michael
Editorial: Elsevier Science & Technology
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users, Michael Beasley, Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. You can discover concrete information on how web analytics data support user research and user-centered design. You can learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need. You can learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders. Nº de ref. de la librería B9780124046191

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4.

Beasley, Michael
Editorial: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
Nuevos Tapa blanda Primera edición Cantidad: 1
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Descripción Morgan Kaufmann, 2013. Estado de conservación: New. 2013. 1st Edition. Paperback. Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Num Pages: 256 pages, Approx. 175 illustrations in full color. BIC Classification: UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 12. Weight in Grams: 540. . . . . . . Nº de ref. de la librería V9780124046191

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Beasley, Michael
Editorial: Elsevier Science & Technology 2013-08-14, San Francisco (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Blackwell's
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Descripción Elsevier Science & Technology 2013-08-14, San Francisco, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780124046191

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Beasley, Michael
Editorial: Morgan Kaufmann
ISBN 10: 0124046193 ISBN 13: 9780124046191
Nuevos Tapa blanda Cantidad: 1
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Kennys Bookstore
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Descripción Morgan Kaufmann. Estado de conservación: New. 2013. 1st Edition. Paperback. Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. Num Pages: 256 pages, Approx. 175 illustrations in full color. BIC Classification: UYQ. Category: (P) Professional & Vocational. Dimension: 234 x 192 x 12. Weight in Grams: 540. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780124046191

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Beasley, Michael
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descripción Paperback. Estado de conservación: New. Not Signed; Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions. book. Nº de ref. de la librería ria9780124046191_rkm

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Beasley, Michael
Editorial: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Descripción Morgan Kaufmann, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780124046191

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Beasley, Michael
Editorial: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
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Herb Tandree Philosophy Books
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Descripción Morgan Kaufmann, 2013. Paperback. Estado de conservación: NEW. 9780124046191 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0893897

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10.

Beasley, Michael
Editorial: Morgan Kaufmann (2013)
ISBN 10: 0124046193 ISBN 13: 9780124046191
Nuevos Paperback Cantidad: 1
Librería
Herb Tandree Philosophy Books
(Stroud, GLOS, Reino Unido)
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Descripción Morgan Kaufmann, 2013. Paperback. Estado de conservación: NEW. 9780124046191 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01197817

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