Design for Emotion - Tapa blanda

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Trevor van Gorp has been working in design and visual communication since 1994. He holds a M.E.Des. in Industrial Design and a B.F.A. in Graphic Design. His master’s thesis focused on developing an understanding of how emotion affects and is affected by design.

Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.com, and the Government of Alberta. Presently, he helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc., a user experience consultancy.

Trevor is the author and editor of affectivedesign.org, a popular blog on the intersection of design and emotion. Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine. Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally.

To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions. Her innovations have been recognized with over 50 US patents. She has held numerous research and design manager positions in Windows, including Windows Mobile and Tailored Products, the Windows Hardware Innovation Group, and the Windows Hardware and Emerging Markets Group.

De la contraportada

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."

- Ken Fry, Design Director, Artefact

Increase the success of your designs by understanding how emotions affect people s decisions and behavior.

Design for Emotion introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn t just another book on design theory it s exceptionally practical. The applications of emotion in design are explored through extensive real-world examples.

This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses.

Design for Emotion will help your designs attract attention and communicate your message more powerfully, to more people.

• Learn why designing for emotion improves users relationships with your product.
• Understand how design affects emotions through examples from the world of product and interface design.
• Apply our simple and effective model to address users emotional considerations in your designs.

"Emotion is the heart and soul of every product we encounter. Van Gorp and Adams have written an essential guide to product design success that places emotion squarely in the middle of design practice where it belongs. Starting from well-grounded evidence, they distill emotional design into a set of fundamentals any designer would be wise to adopt. Whether you are a business leader, practitioner, or consumer, this book will change how you think about design."

- Ken Fry, Design Director, Artefact

Increase the success of your designs by understanding how emotions affect people s decisions and behavior.

Design for Emotion introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn t just another book on design theory it s exceptionally practical. The applications of emotion in design are explored through extensive real-world examples.

This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses.

Design for Emotion will help your designs attract attention and communicate your message more powerfully, to more people.

• Learn why designing for emotion improves users relationships with your product.

• Understand how design affects emotions through examples from the world of product and interface design.

• Apply our simple and effective model to address users emotional considerations in your designs.