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Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms - Tapa dura

 
9780123814319: Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms
Tapa dura
ISBN 10: 0123814316 ISBN 13: 9780123814319
Editorial: Academic Press Inc, 2011

Sinopsis

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

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Reseña del editor

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question.  Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.



  • Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines – neuroscience, psychology, economics, law, philosophy, etc.
  • Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes
  • Features outstanding, international scholarship, with chapters written by an expert in the topic area

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Academic Press Inc
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0123814316
ISBN 13 
9780123814319
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
356
Editor
Dolan Raymond J., Sharot Tali
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
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