The Essential Persona Lifecycle: Your Guide to Building and Using Personas

3,87 valoración promedio
( 45 valoraciones por Goodreads )
 
9780123814180: The Essential Persona Lifecycle: Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.

The book discusses the five phases of persona lifecycle:

  • Family planning - Basic ideas and a few tools that will help one get organized
  • Conception and gestation - Step-by-step instructions to move from assumptions to completed personas
  • Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time
  • Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle
  • Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one
  • Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI
  • Invaluable guide that gives you a quick reference for incorporating personas into a product development process
  • Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it’s impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.

About the Author:

Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researcher in the Human Information Processing Division of the Advanced Telecommunications Research Laboratory, in Kyoto, Japan, and also worked as a civilian scientist doing simulation and training research for the U.S. Navy.

John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Tamara Adlin, John Pruitt
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organizedConception and gestation - Step-by-step instructions to move from assumptions to completed personasBirth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right timeAdulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycleLifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Nº de ref. de la librería AA59780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,53
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

John Pruitt
Editorial: Morgan Kaufmann 2010-05-04 (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Morgan Kaufmann 2010-05-04, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BER-00020731

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,72
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Tamara Adlin, John Pruitt
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning - Basic ideas and a few tools that will help one get organizedConception and gestation - Step-by-step instructions to move from assumptions to completed personasBirth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right timeAdulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycleLifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Nº de ref. de la librería AA59780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,73
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Tamara Adlin, John Pruitt
Editorial: Morgan Kaufmann 2010-05-04 (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Cantidad: 3
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Morgan Kaufmann 2010-05-04, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ELS-00003829

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,73
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Primera edición Cantidad: 5
Librería
Valoración
[?]

Descripción Elsevier Science & Technology, 2010. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . . Nº de ref. de la librería V9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,92
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Adlin, Tamara
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TE-9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 22,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,38
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Tamara Adlin, John Pruitt
Editorial: Elsevier Science 2010-05-04, Amsterdam |London (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos paperback Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Elsevier Science 2010-05-04, Amsterdam |London, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,54
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Cantidad: 5
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Elsevier Science & Technology. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,83
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Tamara Adlin
Editorial: Morgan Kaufmann
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 6
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Morgan Kaufmann. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Tamara Adlin; John Pruitt
Editorial: Morgan Kaufmann (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Cantidad: 2
Librería
Valoración
[?]

Descripción Morgan Kaufmann, 2010. Estado de conservación: New. Nº de ref. de la librería EH9780123814180

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,80
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda