The Essential Persona Lifecycle: Your Guide to Building and Using Personas

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9780123814180: The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Críticas:

"Many people think they know how to create personas-but they don't. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they're talking about. As this book shows, personas are not that hard, but there's still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." -- Jakob Nielsen, Principal, Nielsen Norman Group

Reseña del editor:

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: . Family planning - Basic ideas and a few tools that will help one get organized. . Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. . Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. . Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. . Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

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1.

John Pruitt
Editorial: Morgan Kaufmann 2010-05-04 (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Cantidad: 5
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Chiron Media
(Wallingford, Reino Unido)
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Descripción Morgan Kaufmann 2010-05-04, 2010. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BER-00020731

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John Pruitt, Tamara Adlin
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 1
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 276 x 216 mm. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: * Family planning - Basic ideas and a few tools that will help one get organized* Conception and gestation - Step-by-step instructions to move from assumptions to completed personas* Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time* Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle* Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Nº de ref. de la librería AAU9780123814180

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3.

John Pruitt, Tamara Adlin
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 276 x 216 mm. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: * Family planning - Basic ideas and a few tools that will help one get organized* Conception and gestation - Step-by-step instructions to move from assumptions to completed personas* Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time* Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle* Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Nº de ref. de la librería AAU9780123814180

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John Pruitt, Tamara Adlin
Editorial: Elsevier Science & Technology
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Paperback Cantidad: 12
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THE SAINT BOOKSTORE
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, The Essential Persona Lifecycle: Your Guide to Building and Using Personas, John Pruitt, Tamara Adlin, The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: . Family planning - Basic ideas and a few tools that will help one get organized. . Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. . Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. . Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. . Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion. Nº de ref. de la librería B9780123814180

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Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Primera edición Cantidad: 5
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Descripción Elsevier Science & Technology, 2010. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . . Nº de ref. de la librería V9780123814180

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Tamara Adlin, John Pruitt
Editorial: Morgan Kaufmann 2010-05-04, Amsterdam |London (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos paperback Cantidad: 1
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Blackwell's
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Descripción Morgan Kaufmann 2010-05-04, Amsterdam |London, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780123814180

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Tamara Adlin; John Pruitt
ISBN 10: 0123814189 ISBN 13: 9780123814180
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BWB
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801238141800000000

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Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Cantidad: 5
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Kennys Bookstore
(Olney, MD, Estados Unidos de America)
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Descripción Elsevier Science & Technology. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780123814180

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Adlin, Tamara
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descripción 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TE-9780123814180

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Tamara Adlin; John Pruitt
Editorial: Morgan Kaufmann (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
Nuevos Tapa blanda Cantidad: 5
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Ria Christie Collections
(Uxbridge, Reino Unido)
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Descripción Morgan Kaufmann, 2010. Estado de conservación: New. book. Nº de ref. de la librería ria9780123814180_rkm

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