The Essential Persona Lifecycle: Your Guide to Building and Using Personas

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9780123814180: The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Review:

"Many people think they know how to create personas-but they don't. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they're talking about. As this book shows, personas are not that hard, but there's still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." -- Jakob Nielsen, Principal, Nielsen Norman Group

From the Publisher:

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: . Family planning - Basic ideas and a few tools that will help one get organized. . Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. . Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. . Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. . Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

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Pruitt, John; Adlin, Tamara
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descripción Estado de conservación: New. Brand New Book. Nº de ref. de la librería 0123814189SRB

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Pruitt, John; Adlin, Tamara
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Descripción Elsevier Science & Technology. Estado de conservación: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. de la librería 40366869

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Pruitt, John; Adlin, Tamara
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 276 x 216 mm. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: * Family planning - Basic ideas and a few tools that will help one get organized. * Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. * Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. * Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. * Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. Nº de ref. de la librería AA59780123814180

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Pruitt, John; Adlin, Tamara
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 276 x 216 mm. Language: English . Brand New Book. The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: . Family planning - Basic ideas and a few tools that will help one get organized. . Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. . Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. . Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. . Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion. Nº de ref. de la librería AA59780123814180

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Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, The Essential Persona Lifecycle: Your Guide to Building and Using Personas, John Pruitt, Tamara Adlin, The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: . Family planning - Basic ideas and a few tools that will help one get organized. . Conception and gestation - Step-by-step instructions to move from assumptions to completed personas. . Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time. . Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle. . Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion. Nº de ref. de la librería B9780123814180

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Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology (2010)
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Descripción Elsevier Science & Technology, 2010. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . . Nº de ref. de la librería V9780123814180

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Pruitt, John; Adlin, Tamara
Editorial: Morgan Kaufmann (2010)
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Descripción Morgan Kaufmann, 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Many people think they know how to create personas-but they don't. Hearsay knowledge gathered from surface browsing of a few websites and press releases is a scary and risky background for building a tool on which your user experience is supposed to rest. Better (and safer for your project) to learn from people like Adlin and Pruitt who actually know what they're talking about. As this book shows, personas are not that hard, but there's still more to them than what you can pick up from a blog posting. Read The Essential Persona Lifecycle or suffer." -- Jakob Nielsen, Principal, Nielsen Norman Group. Nº de ref. de la librería ABE_book_new_0123814189

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Descripción Paperback. Estado de conservación: New. Not Signed; The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what or. book. Nº de ref. de la librería ria9780123814180_rkm

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Pruitt, John; Adlin, Tamara
Editorial: Elsevier Science & Technology
ISBN 10: 0123814189 ISBN 13: 9780123814180
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Kennys Bookstore
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Descripción Elsevier Science & Technology. Estado de conservación: New. 2010. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780123814180

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