Design to Thrive: Creating Social Networks and Online Communities that Last

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9780123749215: Design to Thrive: Creating Social Networks and Online Communities that Last

Book by Howard Tharon

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Críticas:

"This book provides the necessary antidote to the thoughtless, random and in too many cases desperate nature of many of today's attempts to build online communities." - Carl Zetie, Strategist, IBM "Howard's theoretical stance is firmly grounded in a lifetime of practical experience which makes fascinating and sometimes very amusing reading. Have you ever wondered why some networks and communities thrive and others fail? Read this book and find out." -Dr. Jurek Kirakowski, Senior Lecturer, Human Factors Research Group, Cork, Ireland "Professionals in technical communication will find this book packed with relevant information, especially given the evolving role of communicators in new media. Writers and editors can put best practices to use in working with their employers, with clients, or within their own professional lives."--Angel Belford, Technical Communication, Volume 58, Number 1, February 2011 "This important work fills a gap in the literature in its proposal of methods to fuse technology with practical community growth and sustainability. [Howard] more than knows the subject, considering the very prominent place he holds in the human computer interaction and usability communities. [Howard] very smoothly conveys his thoughts in an eloquent, easily accessible manner that any level of reader would be able to penetrate. This surprisingly deep yet easily readable book seamlessly incorporates the research of people such as Bruce Tuckman, Leon Festinger, and Charlene Li and Josh Bernoff, among others. Highly recommended. All levels of academic and professional readers, especially those who create and maintain online communities."--CHOICE

Reseña del editor:

Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. "Design to Thrive" presents tried and tested design methodologies, based on the author's decades of research, to ensure successful and sustainable online communities - whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called 'RIBS', which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. The key features of this book include: provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs; contains real world stories from popular, well known communities to illustrate how the concepts work; and features a companion online network that employs the techniques outlined in the book.

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Tharon W. Howard
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 231 x 188 mm. Language: English . Brand New Book. Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called RIBS, which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Nº de ref. de la librería AA59780123749215

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Tharon W. Howard
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
Nuevos Paperback Cantidad: 1
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2010. Paperback. Estado de conservación: New. 231 x 188 mm. Language: English . Brand New Book. Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called RIBS, which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Nº de ref. de la librería AA59780123749215

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Tharon Howard
Editorial: Morgan Kaufmann 2010-02-09 (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
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Descripción Morgan Kaufmann 2010-02-09, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-ELS-00003528

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Tharon W Howard
Editorial: MORGAN KAUFMANN, United States (2010)
ISBN 10: 0123749212 ISBN 13: 9780123749215
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Descripción MORGAN KAUFMANN, United States, 2010. Trade Paperback. Estado de conservación: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. History and Social Science>World History>General. Book: NEW, New. Bookseller Inventory # 01978012374921500. Nº de ref. de la librería 01978012374921500

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Descripción 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TE-9780123749215

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Descripción Morgan Kaufmann Pub, 2010. Paperback. Estado de conservación: Brand New. 1st edition. 248 pages. 9.10x7.40x0.70 inches. In Stock. Nº de ref. de la librería __0123749212

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Descripción Morgan Kaufmann, 2010. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0123749212

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Descripción Morgan Kaufmann, 2010. Paperback. Estado de conservación: NEW. 9780123749215 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0892427

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HOWARD, THARON
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Descripción Morgan Kaufmann, 2010. Paperback. Estado de conservación: NEW. 9780123749215 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE01196557

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Descripción Morgan Kaufmann, 2010. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0123749212

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