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Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies) - Tapa blanda
Sinopsis
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood―by both designers and the people with whom they need to work― in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton’s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.
De la contraportada
"Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies."--Bill Gates, Chairman, Microsoft
"Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design."--Bill Moggridge, Cofounder of IDEO and author of Designing Interactions
Informed design is essential.? While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business."--Roger Martin, Dean, Rotman School of Management, University of Toronto
"I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples."--Alistair Hamilton, Symbol Technologies, NY
Like any secret society, the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design, taking us through a land in which story-telling, orange squeezers, the Wizard of Oz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrim s journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff". Peter Gabriel
There is almost a fervor in the way that new products, with their rich and dynamic interfaces, are being released to the public typically promising to make lives easier, solve the most difficult of problems, and maybe even make the world a better place. The reality is that few survive, much less deliver on their promise. The folly? An absence of design, and an over-reliance on technology alone as the solution.
We need design. But design as described here depends on different skillsets each essential, but on their own, none sufficient. In this rich ecology, designers are faced with new challenges challenges that build on, rather than replace, existing skills and practice.
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood by both designers and the people with whom they need to work in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values.
Grounded in both practice and scientific research, Bill Buxton s engaging w|"Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies."--Bill Gates, Chairman, Microsoft
"Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In Sketching User Experiences, Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusiasm. At the start we are lost in mountain snows and northern seas, but by the end we are equipped with a deep understanding of the tools of creative design."--Bill Moggridge, Cofounder of IDEO and author of Designing Interactions
Informed design is essential. While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business."--Roger Martin, Dean, Rotman School of Management, University of Toronto
"I love this book. There are very few resources available that see across and through all of the disciplines involved in developing great experiences. This is complex stuff and Buxton's work is both informed and insightful. He shares the work in an intimate manner that engages the reader and you will find yourself nodding with agreement, and smiling at the poignant relevance of his examples."--Alistair Hamilton, Symbol Technologies, NY
Like any secret society, the design community has its strange rituals and initiation procedures. Bill opens up the mysteries of the magical process of design, taking us through a land in which story-telling, orange squeezers, the Wizard of Oz, I-pods, avalanche avoidance, bicycle suspension sketching, and faking it are all points on the design pilgrim s journey. There are lots of ideas and techniques in this book to feed good design and transform the way we think about creating useful stuff". Peter Gabriel
There is almost a fervor in the way that new products, with their rich and dynamic interfaces, are being released to the public typically promising to make lives easier, solve the most difficult of problems, and maybe even make the world a better place. The reality is that few survive, much less deliver on their promise. The folly? An absence of design, and an over-reliance on technology alone as the solution.
We need design. But design as described here depends on different skillsets each essential, but on their own, none sufficient. In this rich ecology, designers are faced with new challenges challenges that build on, rather than replace, existing skills and practice.
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood by both designers and the people with whom they need to work in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values.
Grounded in both practice and scientific research,
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Sketching user experiences : getting the design right and the right design
Publicado por
Elsevier, Morgan Kaufmann, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Softcover
Librería: Bookbot, Prague, Republica Checa
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Fine. Leichte Risse; Gebogener Buchrücken. This book approaches design and design thinking as essential elements that require deeper understanding among designers and their collaborators to succeed with new products and systems. While focusing on design, it adopts a holistic perspective, addressing designers, usability specialists, the HCI community, product managers, and business executives. It emphasizes the need to balance backend concerns of usability and engineering excellence with upfront investments in sketching and ideation. The goal is to promote informed design, shaping emerging technologies to serve societal values. Grounded in practice and research, the engaging work aims to inspire creativity and encourage new techniques in user experience design. It covers sketching and early prototyping methods suited for dynamic products like cell phones and smart appliances. The design sketching method is thoroughly explained, enabling the creation of experience prototypes without the complexities of engineering prototypes. The content appeals to a wide range of designers, including user interface and industrial designers, software engineers, and product managers. It features case studies, examples, exercises, and projects, along with access to video clips that illustrate the principles and methods discussed. Nº de ref. del artículo: 075f4be1-9908-44e2-8799-05efa7eab04a
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Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)
Publicado por
Morgan Kaufmann, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Tapa blanda
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Sketching User Experiences: Getting the Design Right and the Right Design
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Morgan Kaufmann Publishers, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
Publicado por
Morgan Kaufmann Publishers, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
Publicado por
Morgan Kaufmann Publishers, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
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Morgan Kaufmann Publishers, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
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Morgan Kaufmann Publishers, 2007
ISBN 10: 0123740371
ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
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ISBN 13: 9780123740373
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Sketching User Experiences: Getting the Design Right and the Right Design
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Sketching User Experiences: Getting the Design Right and the Right Design
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ISBN 10: 0123740371
ISBN 13: 9780123740373
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