Moderating Usability Tests: Principles and Practices for Interacting (Interactive Technologies)

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9780123739339: Moderating Usability Tests: Principles and Practices for Interacting (Interactive Technologies)
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Joe and Beth really know their stuff, and they've put together a book that's enormously valuable for usability professionals and usability amateurs. Whether you've conducted hundreds of tests or are about to try your first one, you owe it to yourself--and your team...and your test participants--to read this. - Steve Krug, author of Don't Make Me Think Interacting with participants in a calm and neutral manner may well be the most difficult part of doing usability testing. Now you no longer have to worry about how to do that. Just follow Dumas and Loring's wonderful, practical advice and you will be prepared not only for typical encounters, but also for the unusual and unexpected, for doing remote testing, and for working with special populations. Moderating Usability Tests is a great resource for anyone who interacts with usability test participants. - Janice (Ginny) Redish, President, Redish & Associates, Inc. Everyone talks about research methods, but the formal aspects of those methods only get you so far. The difference between getting a little data or a lot of data, only discovering problems or getting ideas about solutions, bias or validity, throw-away data versus generalizable insights, often depend on the soft skills, the ability to effectively moderate testing. In the past, you were expected to get these skills through apprenticeships or trial and error. Moderating Usability Tests: Principles for Interacting with Participants removes the mystery and provides practical advice on how to get the most out of research. It will be invaluable to students learning about usability testing for the first time, people newly charged with evaluating products, and even old hands looking to refine and improve their technique. - Arnold Lund, Director of User Experience, Microsoft You may not think that being a "Gracious Host" is among your assignments in moderating a usability test, but you will learn why this and other roles with similarly illuminating names are important to your success. In this generous book, Dumas and Loring give the benefit of their decades of experience and astute observation of both the foundational and the subtle aspects of conducting usability tests. Many questions you didn't think to ask until you were on the hot seat are answered here, and will help you achieve a level of confidence as a test moderator that may have seemed beyond reach, even if your participants are from challenging-to-test populations. With this highly ethical and thoroughly grounded program for developing moderator skills and avoiding pitfalls, Dumas and Loring make a strong contribution to the body of knowledge on testing products. The big surprise of the book is that their clear, reasoned, and detailed suggestions about interacting with test participants and developers will likely spill over and improve your relationships with co-workers, family, neighbors, and friends. - Elisabeth Bayle, Bayle Collaborations At this point, virtually everyone in the software industry knows what usability testing is. An unfortunate side effect of this awareness is that many people are conducting usability testing who have no idea how to do so in a way that will yield valid, reliable and useful data. Other than the design of the test itself, proper and effective moderation of test sessions is one of the most important - and least understood - aspects of usability testing. Here is a book by two highly regarded experts that covers this topic thoroughly in a very readable format. No one who has not already been well trained should attempt to conduct usability testing without first reading this book cover to cover, and viewing all the excellent videos the authors provide. - Deborah J. Mayhew, Deborah J. Mayhew & Associates

Reseña del editor:

Many aspects of usability testing have been thoroughly studied and documented in this title. This isn't true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles from which new moderators can learn how to interact. "Moderating Usability Tests" is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical - for moderating successful usability tests. To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher's companion web site. This title presents the ten 'golden rules' that maximize every session's value. It offers targeted advice on how to maintain objectivity. It discusses the ethical considerations that apply in all usability testing. It explains how to reduce the stress that participants often feel. It considers the special requirements of remote usability testing. It demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher's companion web site.

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Beth A. Loring; Joseph S. Dumas
Editorial: Morgan Kaufmann (2008)
ISBN 10: 0123739330 ISBN 13: 9780123739339
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Joseph S. Dumas, Beth Loring
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Estado de conservación: New. 279 x 229 mm. Language: English . Brand New Book ***** Print on Demand *****. Moderating Usability Tests provides insight and guidance for usability testing. To a large extent, successful usability testing depends on the skills of the person facilitating the test. However, most usability specialists still learn how to conduct tests through an apprentice system with little formal training. This book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical - for moderating successful usability tests. The videos are available from the publisher s companion web site. Nº de ref. de la librería AAV9780123739339

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Joseph S. Dumas, Beth Loring
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Estado de conservación: New. 279 x 229 mm. Language: English . Brand New Book ***** Print on Demand *****.Moderating Usability Tests provides insight and guidance for usability testing. To a large extent, successful usability testing depends on the skills of the person facilitating the test. However, most usability specialists still learn how to conduct tests through an apprentice system with little formal training. This book is the resource for new and experienced moderators to learn about the rules and practices for interacting. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical - for moderating successful usability tests. The videos are available from the publisher s companion web site. Nº de ref. de la librería AAV9780123739339

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