Visual Thinking: For Design (Morgan Kaufmann Series in Interactive Technologies)

3,75 valoración promedio
( 111 valoraciones por GoodReads )
 
9780123708960: Visual Thinking: For Design (Morgan Kaufmann Series in Interactive Technologies)
Críticas:

"Through a detailed analysis of the mechanics of visual cognition, this book teaches us how to see as designers, by anticipating how others will see our designs. Ware summarizes the thread of inquiry that leads through Goethe, Klee, Arnheim, Gibson and Tufte, sifting it for relevance to the artful science of visualization, and condensing it into one eminently readable volume." - Fritz Drury, Professor of Illustration, Rhode Island School of Design "All the clanking gears are here: variable resolution image detection, eye movements, environmental information statistics, bottom-up/top-down control structures, working memory, the nexus of meaning, and specialized brain areas and pathways. By the time he's done, Ware has reconstructed cognitive psychology, perception, information visualization, and design into an integrated modern form. This book is scary good." - Stuart Card, Senior Research Fellow, and manager of the User Interface Research group at the Palo Alto Research Center "In this fascinating new book, seasoned professionals, educators and students alike will find that Colin Ware has written an incredibly accessible text that translates years of scientific research into concrete design applications. In a clear and effective manner, Ware provides a comprehensive introduction to the interrelationships among the physiological and cognitive components through which humans process and understand the visual world. This scientific perspective for graphic design provides an additional dimension for discussing the reasoning behind design choices while remaining adaptable to the shifting contexts in which these choices occur." -Paul Catanese. Assistant Professor of New Media, San Francisco State University

Reseña del editor:

Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In "Visual Thinking for Design", Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. This title presents visual thinking as a complex process that can be supported in every stage using specific design techniques. It provides practical, task-oriented information for designers and software developers charged with design responsibilities. It includes hundreds of examples, many in the form of integrated text and full-color diagrams. It is steeped in the principles of 'active vision', which views graphic designs as cognitive tools.

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1.

Ware, Colin
Editorial: Elsevier Science & Technology Books
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Cantidad: 8
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TextbookRush
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Descripción Elsevier Science & Technology Books. Estado de conservación: Brand New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Nº de ref. de la librería 40955860

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COLIN WARE
ISBN 10: 0123708966 ISBN 13: 9780123708960
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Descripción Estado de conservación: New. New Book. Nº de ref. de la librería 0123708966SBK

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Colin Ware
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
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The Book Depository
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Estado de conservación: New. 231 x 190 mm. Language: English . Brand New Book. Increasingly, designers need to present information in ways that aid their audience s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer s brain in much the same way that a hammer is an extension of the user s hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Nº de ref. de la librería AA59780123708960

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Colin Ware
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
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The Book Depository US
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2008. Paperback. Estado de conservación: New. 231 x 190 mm. Language: English . Brand New Book. Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer s brain in much the same way that a hammer is an extension of the user s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Nº de ref. de la librería AA59780123708960

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5.

Ware, Colin
Editorial: Morgan Kaufmann 2008-04-04 (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Cantidad: 5
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Chiron Media
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Descripción Morgan Kaufmann 2008-04-04, 2008. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-BER-00020346

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6.

Colin Ware
Editorial: Elsevier Science & Technology 2008-04-09, San Francisco (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos paperback Cantidad: 10
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Blackwell's
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Descripción Elsevier Science & Technology 2008-04-09, San Francisco, 2008. paperback. Estado de conservación: New. Nº de ref. de la librería 9780123708960

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Colin Ware
Editorial: Elsevier Science & Technology
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Paperback Cantidad: 4
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THE SAINT BOOKSTORE
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, Visual Thinking: for Design, Colin Ware, Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. . Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. . Provides practical, task-oriented information for designers and software developers charged with design responsibilities. . Includes hundreds of examples, many in the form of integrated text and full-color diagrams. . Steeped in the principles of "active vision, which views graphic designs as cognitive tools. Nº de ref. de la librería B9780123708960

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Ware, Colin
Editorial: Elsevier Science & Technology (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Tapa blanda Primera edición Cantidad: 19
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Descripción Elsevier Science & Technology, 2008. Estado de conservación: New. 2008. 1st Edition. Paperback. Demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. This title presents visual thinking as a complex process that can be supported in various stages using specific design techniques. It includes many examples. Num Pages: 256 pages, Approx. 250 illustrations (200 in full color). BIC Classification: UL. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 12. Weight in Grams: 614. . . . . . . Nº de ref. de la librería V9780123708960

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Ware
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Paperback Cantidad: > 20
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Ria Christie Collections
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Descripción Paperback. Estado de conservación: New. Not Signed; Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin. book. Nº de ref. de la librería ria9780123708960_rkm

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10.

Ware, Colin
Editorial: Morgan Kaufmann (2008)
ISBN 10: 0123708966 ISBN 13: 9780123708960
Nuevos Cantidad: > 20
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Books2Anywhere
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Descripción Morgan Kaufmann, 2008. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780123708960

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