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Building a Chain of Customers: Linking Business Functions to Create the World Class Company - Tapa dura

Schonberger, Richard J.

 
9780091745998: Building a Chain of Customers: Linking Business Functions to Create the World Class Company

Sinopsis

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

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Reseña del editor

The author in this text, introduces a new concept - that each of the main business functions such as design, operations, accounting and marketing is a "customer" for the others, and that the links between and within departments form a continuous "chain of customers" extending to those buying the product or service. Everyone has a customer. Performance is no longer measured internally, but instead is judged by what is good for the next customer.

"Sobre este título" puede pertenecer a otra edición de este libro.