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Which Ad Pulled Best? - Tapa blanda

Purvis, Scott

 
9780078112072: Which Ad Pulled Best?

Sinopsis

Book by Purvis Scott

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Reseña del editor

This tenth edition of Which Ad Pulled Best? is a brief workbook that serves as a supplement for the marketing and advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best.

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