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Product Design and Development (IRWIN MARKETING) - Tapa dura

Ulrich, Karl; Eppinger, Steven

 
9780078029066: Product Design and Development (IRWIN MARKETING)
Tapa dura
ISBN 10: 0078029066 ISBN 13: 9780078029066
Editorial: McGraw Hill, 2015

Sinopsis

This book contains material developed for use in the interdisciplinary courses on product development. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals.
This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw Hill
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0078029066
ISBN 13 
9780078029066
Encuadernación
Tapa dura
Número de edición
6
Número de páginas
448
Contacto del fabricante
no disponible
Persona responsable
no disponible