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Supply Chain Logistics Management (IRWIN OPERATIONS/DEC SCIENCES) - Tapa dura

Bowersox, Donald; Closs, David; Cooper, M. Bixby

 
9780078024054: Supply Chain Logistics Management (IRWIN OPERATIONS/DEC SCIENCES)
Tapa dura
ISBN 10: 0078024056 ISBN 13: 9780078024054
Editorial: McGraw Hill, 2012

Sinopsis

The Fourth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm’s Supply Chain Strategy and Operations. The framework of Supply Chain Management is initially presented thereby creating a foundation for in-depth study of the five logistics operational components in Part Two. Challenges and strategies related to design and operational integration of logistics within a global supply chain are discussed in Part three. Part Four focuses on administrative challenges related to cross organizational collaboration, performance measurement, and concludes with the challenges of managing risk and achieving sustainability.

An essential feature of the overall presentation is the integration of topical materials and examples into the Supply Chain Logistics value creation process. Text materials are supported by study and challenge questions as well as contemporary cases. The overall presentation integrates the discussion of information technology throughout the text. Illustrations and examples highlight how firm’s deal with operational challenges and use logistics performance to gain competitive advantage.

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Acerca de los autores

John H. McConnell Professor of Business Administration at Michigan State University. He received his Ph.D. in marketing at Michigan State and has worked with industry throughout his career. He the author of many publication in journals and proceedings, including Harvard Business Review and journal of Marketings.

Professor of Marketing and Logistics at Michigan State University. He received his Ph.D. in marketing and logistics from Michigan State. Dr/ Closs is the author or coauthor of many publication in journals and proceedings, System Editors of the Journal of Business Logistics, and coauthor of Simulated Product Sales Forecasting.

Associate Professor in the Department of Marketing and Supply Chain Management at Michigan State University. He is co author of three texts on distribution and logistics, including World Class Logistics: The Challenge of Managing Continuous Change published by the Council of Logistics Management and Strategic Marketing Channel Management published by McGraw Hill. His research has focused on logistics best practices in customer service and in performance measurement. He also served for four years on the Executive Board of the International Customer Service Association as Head of the Research and Education Committee.

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Editorial
McGraw Hill
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0078024056
ISBN 13 
9780078024054
Encuadernación
Tapa dura
Número de edición
4
Número de páginas
496
Contacto del fabricante
no disponible
Persona responsable
no disponible