Essentials of Marketing: A Marketing Strategy Planning Approach

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9780077861049: Essentials of Marketing: A Marketing Strategy Planning Approach
From the Publisher:

Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs.
Building on Pioneering Strengths
This author team pioneered an innovative structure - using the “four Ps” with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.
Over many editions of Essentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas.
What's unique about Essentials of Marketing?
The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.

  • Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the online Marketing Plan Coach helps students see how to create marketing plans. Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work.
  • The authors emphasise careful integration of special topics. Some textbooks treat “special“ topics—like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organisations, marketing ethics, social issues, and business-to-business marketing—in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalisation of ideas.
  • The comprehensive package of materials gives instructors the flexibility to teach marketing their way - or for the student, the ability to learn marketing their way.
  • "Sobre este título" puede pertenecer a otra edición de este libro.

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    1.

    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: McGraw-Hill College, U.S.A. (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción McGraw-Hill College, U.S.A., 2014. Soft cover. Estado de conservación: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Contents and Chapters Almost same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Nº de ref. de la librería 001839

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción Softcover/Paperback. Estado de conservación: NEW. BRAND NEW *** INTERNATIONAL EDITION ****Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Nº de ref. de la librería I9780077861049

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción Estado de conservación: Brand New. Brand New, 14 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería 5685

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción Paperback. Estado de conservación: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. de la librería 31964

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: McGraw-Hill Education (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción McGraw-Hill Education, 2014. Softcover. Estado de conservación: New. 14. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. Nº de ref. de la librería ibs-3862

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: U.S.A.: McGraw-Hill/Irwin (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción U.S.A.: McGraw-Hill/Irwin, 2014. Soft cover. Estado de conservación: New. International Edition. This is an International Edition. Brand New. Softcover/Paperback. Printed on High-Quality acid free paper. No APO and PO BOX address **Books may ship from Malaysia, USA and Australia. This is NOT the low quality India Edition**. Nº de ref. de la librería 497

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: McGraw-Hill Education (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción McGraw-Hill Education, 2014. Softcover. Estado de conservación: New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. Nº de ref. de la librería d9780077861049

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: U.S.A.: McGraw-Hill/Irwin (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción U.S.A.: McGraw-Hill/Irwin, 2014. Soft cover. Estado de conservación: New. International Edition. New, International Edition, 14th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Nº de ref. de la librería 0077861043

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    Perreault, Jr., William D.; Cannon, Joseph P.; Mccarthy, E. Jerome
    Editorial: McGraw-Hill/Irwin (2014)
    ISBN 10: 0077861043 ISBN 13: 9780077861049
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    Descripción McGraw-Hill/Irwin, 2014. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0077861043

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