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Essentials of Marketing: A Marketing Strategy Planning Approach

Perreault, William D., Jr., Ph.D.; Cannon, Joseph P., Ph.D.; McCarthy, E. Jerome, Ph.D.

 
9780077636715: Essentials of Marketing: A Marketing Strategy Planning Approach

Sinopsis

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

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Reseña del editor

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

Biografía del autor

Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

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