Exploring Innovation - Tapa blanda

Smith, David (David John)

 
9780077121235: Exploring Innovation
Tapa blanda
ISBN 10: 0077121236 ISBN 13: 9780077121235
Editorial: McGraw-Hill Education, 2009

Sinopsis

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book’s lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: •More coverage on the commercial aspects of innovation and business models •Greater emphasis on user innovation •An introduction to the concept of open innovation•Fully revised coverage of innovation strategy •Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0077121236
ISBN 13 
9780077121235
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
348
Contacto del fabricante
no disponible
Persona responsable
no disponible