Exploring Innovation - Tapa blanda

Smith, David

 
9780077108618: Exploring Innovation

Sinopsis

This book aims to define innovation, identify its main characteristics, outline the processes that organisations go through to carry out innovation etc. It also provides tools of analysis so that students can take a critical perspective of innovations they encounter, both in the media and in their working lives.

The book takes a seminar friendly approach, with chapters based around mini case studies and examples. It is also research based which aids the student and promotes understanding.

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Acerca del autor

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

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