Artículos relacionados a Principles and Practice of Marketing

Principles and Practice of Marketing - Tapa blanda

Jobber, David

 
9780077107086: Principles and Practice of Marketing
Tapa blanda
ISBN 10: 007710708X ISBN 13: 9780077107086
Editorial: McGraw-Hill Education / Europe, Middle East & Africa, 2003

Sinopsis

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education / Europe, Middle East & Africa
Año de publicación
2003
Idioma
Inglés
ISBN 10 
007710708X
ISBN 13 
9780077107086
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
976
Contacto del fabricante
no disponible
Persona responsable
no disponible