Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series) - Tapa dura

Jenkinson, Angus

 
9780077079505: Valuing Your Customers: From Quality Information To Quality Relationships Through Database Marketing (Quality in Action Series)

Sinopsis

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.

"Sobre este título" puede pertenecer a otra edición de este libro.