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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.) - Tapa dura
Sinopsis
To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.
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Reseña del editor
To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a new discipline, suggesting that one should look at why a certain method is chosen by looking back in more depth to previous efforts so that wiser decisions can be made in the future. The book offers a strategy based on the idea of understanding, with scientific or in-depth objectivity, the effect and worth of any marketing communication on a campaign and using this information in a constructive way.
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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.)
Publicado por
McGraw-Hill Publishing Co., 1995
ISBN 10: 0077079000
ISBN 13: 9780077079000
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Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780077079000
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Forensic Marketing: The Professional's Guide to Optimizing Results from Marketing Communication (McGraw-Hill Marketing for Professionals.)
Publicado por
McGraw-Hill Publishing Co. 01/10/1995, 1995
ISBN 10: 0077079000
ISBN 13: 9780077079000
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Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780077079000
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Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (Mcgraw-Hill Marketing for Professionals.)
Publicado por
McGraw-Hill, 1995
ISBN 10: 0077079000
ISBN 13: 9780077079000
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Librería: Zubal-Books, Since 1961, Cleveland, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 204 pp., hardcover, ex library, else text clean & binding tight. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country. Nº de ref. del artículo: ZB403712
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