Sales Training: A Guide to Developing Effective Salespeople (McGraw-Hill Training Series) - Tapa blanda

Salisbury, Frank S.

 
9780077074586: Sales Training: A Guide to Developing Effective Salespeople (McGraw-Hill Training Series)

Sinopsis

Looks at the "why" of sales training as well as the "how-to". Covering all aspects of this type of training, this book examines the basic concepts, the methods employed and evaluation of the techniques themselves. The book offers advice and practical suggestions and explores the internal environment of an organization and the ways in which trainers can bring effective programmes into being through use of case-studies, examples and usable tools.

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Reseña del editor

Looks at the "why" of sales training as well as the "how-to". Covering all aspects of this type of training, this book examines the basic concepts, the methods employed and evaluation of the techniques themselves. The book offers advice and practical suggestions and explores the internal environment of an organization and the ways in which trainers can bring effective programmes into being through use of case-studies, examples and usable tools.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780566079955: Sales Training: A Guide to Developing Effective Salespeople

Edición Destacada

ISBN 10:  056607995X ISBN 13:  9780566079955
Editorial: Gower Publishing Ltd, 1998
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