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Sinopsis
This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.
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Reseña del editor
This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.
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Strategic Marketing Management Cases W/ Excel Windows
Publicado por
Richard D Irwin, 1999
ISBN 10: 0075618877
ISBN 13: 9780075618874
Antiguo o usado
paperback
Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Very Good. Has name written on edge or cover page. Otherwise in great condition. w/ floppy disk Includes supplement. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Nº de ref. del artículo: 10033802
Cantidad disponible: 1 disponibles