Artículos relacionados a The Strategic Partnering Handbook, 4e

The Strategic Partnering Handbook, 4e - Tapa dura

Lendrum, Tony

 
9780074713266: The Strategic Partnering Handbook, 4e

Sinopsis

The "Strategic Partnering Handbook" is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

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Acerca del autor

Tony Lendrum is Director of Strategic Partnering Pty Ltd, a management consulting firm he formed in September 1994 to work specifically with organisations interested in pursuing the benefits of strategic partnering. . He has worked extensively with Australian and international organisations in both the public and private sectors, and is a regular speaker and facilitator at various management seminars and forums

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