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Sinopsis
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill Higher Education, 2008
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0073529893. Nº de ref. del artículo: 7958763
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.54. Nº de ref. del artículo: G0073529893I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.54. Nº de ref. del artículo: G0073529893I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.54. Nº de ref. del artículo: G0073529893I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Strategy : A Decision Focused Approach
Publicado por
McGraw-Hill Higher Education, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 6th. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 3991805-6
Cantidad disponible: 2 disponibles
Edición internacional
Marketing Strategy 6Ed A Decision Focused Approach 6Ed (Ie) (Pb 2008)
Edición internacionalLibrería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-55643
Cantidad disponible: 5 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Tapa blanda
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00046157510
Cantidad disponible: 3 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin (edition 6), 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. 6. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Nº de ref. del artículo: 0073529893-11-1
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Strategy: A Decision Focused Approach
Publicado por
McGraw-Hill/Irwin, 2007
ISBN 10: 0073529893
ISBN 13: 9780073529899
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_434089198
Cantidad disponible: 1 disponibles