Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Tapa blanda

Mullins, John; Walker, Orville C; Boyd, Jr., Harper W

 
9780073529820: Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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ISBN 10: 0073529826 ISBN 13: 9780073529820
Editorial: McGraw-Hill Higher Education, 2006

Sinopsis

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

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Reseña del editor

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Higher Education
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0073529826
ISBN 13 
9780073529820
Encuadernación
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Número de edición
6
Número de páginas
560
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780071101097: Marketing Management: A Strategic Decision-Making Approach

Edición Destacada

ISBN 10:  0071101098 ISBN 13:  9780071101097
Editorial: McGraw-Hill Education, 2006
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