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Sinopsis
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
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Acerca del autor
Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.
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INTERNATIONAL EDITION---Dynamics of Mass Communication : Media in Transition, 12th edition
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Soft cover. Condición: New. International Edition. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. del artículo: 30122
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Dynamics of Mass Communication: Media in Transition
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McGraw Hill, 2012
ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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McGraw Hill, 2012
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ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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McGraw-Hill Education, 2012
ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 10: 0073526193
ISBN 13: 9780073526195
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Dynamics of Mass Communication: Media in Transition
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ISBN 10: 0073526193
ISBN 13: 9780073526195
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
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paperback. Condición: Good. 12th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001166726U
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