Public Relations Writing: The Essentials of Style and Format - Tapa blanda

Bivins, Thomas H.

 
9780073511986: Public Relations Writing: The Essentials of Style and Format
Tapa blanda
ISBN 10: 0073511986 ISBN 13: 9780073511986
Editorial: McGraw-Hill Humanities Social, 2010

Sinopsis

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Humanities Social
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0073511986
ISBN 13 
9780073511986
Encuadernación
Tapa blanda
Número de páginas
330
Contacto del fabricante
no disponible
Persona responsable
no disponible