This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Softcover. Condición: Very Good. 6th Edition. Text appears clean, but may contain some marks that we missed. Light Shelf Wear, Looks nice. 377 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073511927. ISBN/EAN: 9780073511924. Pictures of this item not already displayed here available upon request. Inventory No: 1561062764. Nº de ref. del artículo: 1561062764
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