Strategic Management of Technology and Innovation - Tapa dura

Burgelman, Robert A.; Christensen, Clayton M.; Wheelwright, Steven C

 
9780073381541: Strategic Management of Technology and Innovation
Tapa dura
ISBN 10: 0073381543 ISBN 13: 9780073381541
Editorial: McGraw-Hill Education, 2008

Sinopsis

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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Acerca del autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

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Editorial
McGraw-Hill Education
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0073381543
ISBN 13 
9780073381541
Encuadernación
Tapa dura
Número de edición
5
Número de páginas
1280
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780071232302: Strategic Management of Technology and Innovation

Edición Destacada

ISBN 10:  0071232303 ISBN 13:  9780071232302
Editorial: McGraw-Hill Higher Education, 2003
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