This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
"Sinopsis" puede pertenecer a otra edición de este libro.
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Nº de ref. del artículo: OTV.0073281239.G
Cantidad disponible: 1 disponibles
Librería: ABOXABOOKS, Bristol, VT, Estados Unidos de America
Soft cover. Condición: Good. 4th Edition. Moderate edge wear on covers. Otherwise in good condition. Nº de ref. del artículo: 004680
Cantidad disponible: 1 disponibles
Librería: Textbook Bookie, Little Rock, AR, Estados Unidos de America
Paperback. Condición: Fair. Book in Fair condition. Nº de ref. del artículo: 9780073281230-acceptable
Cantidad disponible: 1 disponibles
Librería: Hubert Colau, LA BAZOCHE GOUET, Francia
Condición: as new. Neuf sous blister . PHOTOS SUR DEMANDE. Nº de ref. del artículo: AJ5402SLW
Cantidad disponible: 1 disponibles