Artículos relacionados a Business Research Methods with CD

Business Research Methods with CD - Tapa dura

Cooper, Donald R; Schindler, Pamela S.

 
9780073214870: Business Research Methods with CD
Tapa dura
ISBN 10: 0073214876 ISBN 13: 9780073214870
Editorial: McGraw-Hill Higher Education, 2005

Sinopsis

Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Higher Education
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0073214876
ISBN 13 
9780073214870
Encuadernación
Tapa dura
Número de páginas
744
Contacto del fabricante
no disponible
Persona responsable
no disponible