Marketing Management Text and Cases (McGraw-Hill/Irwin Series in Marketing) - Tapa dura

Lal, Rajiv

 
9780072967623: Marketing Management Text and Cases (McGraw-Hill/Irwin Series in Marketing)
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ISBN 10: 0072967625 ISBN 13: 9780072967623
Editorial: McGraw-Hill Higher Education, 2004

Sinopsis

Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.

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Acerca de los autores

Harvard Business School

V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Higher Education
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0072967625
ISBN 13 
9780072967623
Encuadernación
Tapa dura
Número de páginas
832
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780072499803: Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)

Edición Destacada

ISBN 10:  007249980X ISBN 13:  9780072499803
Editorial: McGraw-Hill Education, 2001
Tapa dura