Corporate Strategy: A Resource-based Approach - Tapa blanda

Collis, David J.; Montgomery, Cynthia A.

 
9780072895438: Corporate Strategy: A Resource-based Approach
Tapa blanda
ISBN 10: 0072895438 ISBN 13: 9780072895438
Editorial: McGraw-Hill Inc.,US, 1997

Sinopsis

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Inc.,US
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0072895438
ISBN 13 
9780072895438
Encuadernación
Tapa blanda
Número de páginas
220
Contacto del fabricante
no disponible
Persona responsable
no disponible