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Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing) - Tapa dura

Strutton, David; Lumpkin, James R.; Pelton, Lou E

 
9780072895124: Marketing Channels: A Relationship Management Approach (The McGraw-Hill/Irwin series in marketing)
Tapa dura
ISBN 10: 0072895128 ISBN 13: 9780072895124
Editorial: McGraw-Hill Inc.,US, 2001

Sinopsis

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Inc.,US
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0072895128
ISBN 13 
9780072895124
Encuadernación
Tapa dura
Número de páginas
544
Contacto del fabricante
no disponible
Persona responsable
no disponible