Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Tapa dura

Hawkins, Delbert I; Best, Roger J; Coney, Kenneth A

 
9780072865493: Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Tapa dura
ISBN 10: 0072865490 ISBN 13: 9780072865493
Editorial: McGraw-Hill Higher Education, 2003

Sinopsis

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Higher Education
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0072865490
ISBN 13 
9780072865493
Encuadernación
Tapa dura
Número de páginas
790
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780072536867: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Edición Destacada

ISBN 10:  0072536861 ISBN 13:  9780072536867
Editorial: McGraw-Hill College, 2003
Tapa dura