Artículos relacionados a Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)

Consumer Behavior (McGraw-Hill/Irwin Series in Marketing) - Tapa dura

Peter, J. Paul; Olson, Jerry

 
9780072864878: Consumer Behavior (McGraw-Hill/Irwin Series in Marketing)
Tapa dura
ISBN 10: 0072864877 ISBN 13: 9780072864878
Editorial: McGraw-Hill Education, 2004

Sinopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Acerca de los autores

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0072864877
ISBN 13 
9780072864878
Encuadernación
Tapa dura
Número de páginas
608
Contacto del fabricante
no disponible
Persona responsable
no disponible