Management: The New Competitive Landscape, by Bateman and Snell, has consistently discussed and explained the traditional, functional approach to management - through planning, organizing, leading, and controlling. But the 6th edition goes a step further, in defining and highlighting with icons, four "bottom line" practices that managers and companies must deliver to their customers: Innovation, Speed, Quality, and Cost. Bateman and Snell's: Management: The New Competitive Landscape, 6e has always been about a series of "firsts": first to have a chapter on diversity, first to devote a section to the environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy. This new edition is no exception with the expansion of such timely topics as ethics and technology.
Management: The New Competitive Landscape, 6e shows how managers must utilize the classic principles of management in combination with the practices of the "New Economy" to achieve managerial goals. By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme amongst all principles of management texts - how to manage in ways that deliver results.
Thomas Bateman earned his B.A. from Miami University, and his Ph.D. in business administration from Indiana University. He is Bank of America professor and management area coordinator in the McIntire School of Commerce at the University of Virginia, teaching leadership and organizational behavior. Dr. Bateman taught at Kenan-Flagler Business School of the University of North Carolina and for two years in Europe at the Institute of Management Development, a world leader in design and delivery of executive education. He is an active management researcher, writer, and consultant, and serves on the editorial boards of several prestigious journals. His articles appear in professional journals such as the Academy of Management Journal, Academy of Management Review, and Proceedings of the National Academy of Sciences. Dr. Bateman's research interests center on proactive behavior by employees at all levels, with a recent turn toward scientists and public leadership.