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9780072553390: Marketing

Sinopsis

"Marketing, 7e" by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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"Marketing, 7e" by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Roger A. Kerin, Eric N Berkowitz, Steven W. Hartley, William Rudelius, Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius
Publicado por McGraw-Hill/Irwin, 2002
ISBN 10: 0072553391 ISBN 13: 9780072553390
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Librería: BookHolders, Towson, MD, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] Publisher: McGraw-Hill/Irwin Pub Date: 7/2/2002 Binding: Hardcover Pages: 768 seventh edition. Nº de ref. del artículo: 6897388

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