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Sinopsis
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Reseña del editor
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
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Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Publicado por
McGraw-Hill College, 2003
ISBN 10: 0072536861
ISBN 13: 9780072536867
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0072536861I3N00
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CONSUMER BEHAVIOR-TEXT ONLY
Publicado por
McGraw Hill, USA, 2004
ISBN 10: 0072536861
ISBN 13: 9780072536867
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Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Ninth Edition. Used very good, Text appears to be clean. Cover has some wear. Spine is in very good condition. 790 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0072536861. ISBN/EAN: 9780072536867. Pictures of this item not already displayed here available upon request. Inventory No: 1561023960. Nº de ref. del artículo: 1561023960
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Imagen de archivo
Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Publicado por
McGraw-Hill College, 2003
ISBN 10: 0072536861
ISBN 13: 9780072536867
Antiguo o usado
Tapa dura
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. Good .Ships From Multiple Locations. book. Nº de ref. del artículo: ERICA79100725368616
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EUR 205,45
Envío por EUR 29,33
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Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles