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Sinopsis
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why . Thompson s coverage of Michael Porter s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
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Reseña del editor
Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompsons coverage of Michael Porters classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
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Crafting and Executing Strategy with PowerWeb and Concept/Case TUTOR Card
Publicado por
McGraw-Hill Education, 2001
ISBN 10: 0072518766
ISBN 13: 9780072518764
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 12 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 2869822-6
Cantidad disponible: 1 disponibles