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Book by Dolan Robert J
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
Biografía del autor:
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw-Hill Education
- Año de publicación2001
- ISBN 10 007249980X
- ISBN 13 9780072499803
- EncuadernaciónTapa dura
- Número de páginas512
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Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Cantidad disponible: 1
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Descripción Hard Cover. Condición: Good. No Jacket. Gloss boards have light wear. Tiny amount of markings in text. Size: 4to - over 9¾" - 12" tall. Nº de ref. del artículo: 233170A
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Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Antiguo o usado
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Cantidad disponible: 1
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Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 61-007249980x-G
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Imagen de archivo
Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Antiguo o usado
Tapa dura
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 6-007249980x-G
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Imagen de archivo
Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Antiguo o usado
Tapa dura
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 5-007249980x-G
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Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Antiguo o usado
Tapa dura
Cantidad disponible: 1
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Valoración
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 11-007249980x-G
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Marketing Management: Text and Cases
Publicado por
McGraw-Hill/Irwin
(2001)
ISBN 10: 007249980X
ISBN 13: 9780072499803
Antiguo o usado
Tapa dura
Cantidad disponible: 1
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Descripción hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_281203699
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Marketing Management: Text and Cases
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McGraw-Hill, New York, NY
(2002)
ISBN 10: 007249980X
ISBN 13: 9780072499803
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Descripción Hardcover. Condición: As New. Estado de la sobrecubierta: No Dust Jacket. As New! A New book, but has minor shelf wear, including light rub to cover and one small scratch. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Education. ISBN: 007249980X. ISBN/EAN: 9780072499803. Pictures of this item not already displayed here available upon request. Inventory No: 1561025783. Nº de ref. del artículo: 1561025783
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