Strategic Management (STRATEGIC MANAGEMENT: CONCEPTS AND CASES) - Tapa dura

Thompson, Arthur

 
9780072493955: Strategic Management (STRATEGIC MANAGEMENT: CONCEPTS AND CASES)
Tapa dura
ISBN 10: 007249395X ISBN 13: 9780072493955
Editorial: McGraw Hill Higher Education, 2002

Sinopsis

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems.

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Reseña del editor

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems.

Reseña del editor

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." Thompson's coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy. The Thompson and Strickland cases have always been another strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw Hill Higher Education
Año de publicación
2002
Idioma
Inglés
ISBN 10 
007249395X
ISBN 13 
9780072493955
Encuadernación
Tapa dura
Contacto del fabricante
no disponible
Persona responsable
no disponible