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Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin series in marketing)

Boyd, Harper W.; Walker, Orville C.; Mullins, John W.; Larreche, Jean-Claude

 
9780072472950: Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin series in marketing)

Sinopsis

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

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Reseña del editor

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

"Sobre este título" puede pertenecer a otra edición de este libro.