General Management: Processes and Action - Tapa blanda

Garvin, David

 
9780072432411: General Management: Processes and Action

Sinopsis

"General Management: Processes and Action" by David Garvin focuses on implementation, and the way that general managers get things done. Typically, they work through processes like strategic planning, business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design, direction and functioning of processes is essential to effective management. The aim of the "General Management" is to develop in students a deeper understanding of these activities and their links to performance. The author, David Garvin, is known for his cases. His cases are currently being used at such schools as Wharton, Stanford, Columbia and MIT.

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Acerca del autor

David A. Garvin is the C. Roland Christensen Professor of Business Administration at the Harvard Business School.

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Otras ediciones populares con el mismo título

9780071130257: General Management: Processes and Action

Edición Destacada

ISBN 10:  007113025X ISBN 13:  9780071130257
Editorial: McGraw-Hill Education, 2001
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