Service Management: Operations, Strategy, Information Technology - Tapa dura

Fitzsimmons, James A.; Fitzsimmons, Mona J.

 
9780072424195: Service Management: Operations, Strategy, Information Technology
Tapa dura
ISBN 10: 0072424192 ISBN 13: 9780072424195
Editorial: McGraw Hill Higher Education, 2000

Sinopsis

Thie text looks at service management, through services provided, the economy, concepts and strategies and the use of information technology.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Thie text looks at service management, through services provided, the economy, concepts and strategies and the use of information technology.

Reseña del editor

Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw Hill Higher Education
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0072424192
ISBN 13 
9780072424195
Encuadernación
Tapa dura
Número de páginas
640
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780071181150: Service Management: Operations, Strategy, and Information Technology: With Student CD-Rom Mandatory Package (McGraw-Hill International Editions: Management & Organization Series)

Edición Destacada

ISBN 10:  0071181156 ISBN 13:  9780071181150
Editorial: McGraw Hill Higher Education, 2000
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