Artículos relacionados a Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy - Tapa dura

Hawkins, Del I.; Etc.; Best; Coney

 
9780072416886: Consumer Behavior: Building Marketing Strategy
Tapa dura
ISBN 10: 0072416882 ISBN 13: 9780072416886
Editorial: McGraw Hill Higher Education, 2000

Sinopsis

This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Survey.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw Hill Higher Education
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0072416882
ISBN 13 
9780072416886
Encuadernación
Tapa dura
Número de páginas
704
Contacto del fabricante
no disponible
Persona responsable
no disponible