Strategic Management: Formulation, Implementation and Control - Tapa dura

Pearce, John A.; Robinson, Richard B.

 
9780072290752: Strategic Management: Formulation, Implementation and Control

Sinopsis

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.

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Reseña del editor

Contemporary research in strategic management combined with Business Week material provides a currency and uniqueness to this book. Full Business Week cue studies include Yahoo, IBM, Lucent, Sony, and Daimler Chrysler.

Reseña del editor

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.

"Sobre este título" puede pertenecer a otra edición de este libro.

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